Vitamin C serum is a high-dose vitamin C directly applied to the skin. People searching for “vitamin C serum” have doubled these last 2 years. Let’s explain what it is and what is Although not conclusive, several research studies show that topical vitamin C can reduce the signs of aging and promote collagen synthesis. Growing brands in the space include Truskin, CeraVe, Omorovicza, and Glow Recipe. What’s next: Vitamin C serum is part of the K-beauty meta trend. The US imported $624M worth of beauty products from South Korea last year. And that figure doesn’t include the hundreds of US beauty companies scrambling to launch their own versions of popular K-beauty products, like acne patches, eye cream, retinol serum, and clay masks. |